Value creator &
business accelerator!
INSPIRING | MOTIVATING | CHALLENGING
The deck and the recording are available!
Master the Art of
Value-based Selling
A practical guide & workbook for B2B practitioners
Slightly different from a typical value selling book, I have used my practical experience to build a step-by-step guide for sales and marketing practitioners to develop value-based cases from value discovery through developing a value proposition to its communication.
The book contains tools, tips, and tricks to make your value cases faster and more robust towards and with your customers.
Does it sound interesting?
If interested, here is the link to Amazon:
A world where B2B businesses consistently
unlock their full potential,
accelerating growth and profitability
through the power of value-driven strategies.
125
Years of experience
> 20
Speaking events
> 100
Projects
> 5000
trainee in Value Selling
Are you struggling to accelerate your business?
Do you feel like you're missing out on modern commercial approaches that could help you succeed?
Introducing Valuebizbooster - an approach based on co-creation and modern technologies that will challenge your perspective and help you accelerate your business. With Valuebizbooster, you'll be part of a collaborative process that will give you the tools and resources you need to succeed in today's business world.
Imagine having access a consultant, coach and trainer who will work with you to identify your business's strengths and weaknesses. You'll get personalized guidance and support that will help you make the most of your business's potential. Plus, you'll be introduced to modern technologies that will streamline your operations and help you stay ahead of the competition.
Valuebizbooster has access to a network of experienced sales and marketing experts to complement the team if required.
If you're ready to accelerate your business with co-creation and modern technologies, reach out to me.
Ready to take your business
to the next level.
Why?
You are looking to accelerate the performance of your sales teams to generate growth or improve your profitability. You have implemented a commercial excellence initiative or a value selling training or your commercial strategy or pricing optimization and you are now wondering that the expected impact and performance are not achieved?
What?
What my customers typically achieve:
- improve profitability & growth
- access new leads and capture value
- develop the competencies of the commercial people
- salesforce effectiveness & enablement
- improve customer experience and loyalty
How?
Through a co-creative approach with the support of coaching and mentoring we assess, develop and roll out with your organization a tailored program/project or training to make your initiative successful and change stick.
Since every client has different challenges and needs,
let's have a short diagnostic
to find the best approach for you:
➡️ We make your idea a reality.
Team
With extensive experience in the chemical industry and a focus on customer excellence and profitability through value selling, we are dedicated to helping businesses achieve their highest potential.
At Valuebizbooster, we are specialized in:
- B2B Sales Development
- Value-Based Selling and Pricing
- Commercial Excellence
- Sales and Marketing Enablement
- Coaching and Growth Initiatives
Personally, I am passionate about guiding teams through change management and equipping them with the skills needed to thrive in competitive markets. Together, we can take your business to new heights.
Dr. Steve Laborda
Founder, Consultant, Trainer, Coach & Author
Founder of Valuebizbooster
Additionally trained in NLP, Coaching and project management
Commercial practice (15 years)
Focus topics: Commercial Excellence, Pricing, Value Selling, Key Account Management and Social Selling.
Author of "Master the Art of Value-Based Selling" (2023)
Languages: FR, EN and DE
Achim Ziska
Trainer & Coach
25 Years+ within the B2B Chemical and Industrial Manufacturing Industry
Commercial and Business Development Acumen
Passion and focus areas: Pricing Strategies and Tactics, Account Management, Product Strategies, Business Development and Innovation
Languages: DE and EN
Dr. Ralf Schmidt
Sr. Partner, Consultant, Trainer & Coach
30 years of experience in the Chemical and Industrial Manufacturing Industries
MBTI© licensed trainer
Focus topics: Value Selling, Key Account Management, Pricing, Sales Trainings, Marketing Trainings
Languages: DE and EN
Wojciech Gorzen
Trainer & Coach
Lecturer and presenter of Movens Academy and on Sales Excellence at Lazarski University
Pricing and Sales Excellence practice
Focus topics: Top Line Profit Optimisation, Value-Based Pricing, Value Selling
Co-author of “How to Understand Your Customer and make money on it?” and co-author of “Value Based Management” (2008)
Languages: EN, PL and ES
Casimiro Dasilva
Trainer & Coach
International Coaching Federation professional coach and certified business coach by ActionCOACH
Commercial & Marketing experience (20 years)
Focus topics: turnarounds, market expansion and penetration, commercial excellence, value-selling, and key account management.
Trainer for IEFP
Languages: PT, SP, IT, FR and EN
Typical projects:
LEARN MORE about the available services
What do others say about us?
"Thanks Steve! I valued your pragmatic and content based approach in sales excellence… thanks for being a great sparring partner. "
Karsten Vidge,
Director Global Customer Excellence
"Steve was running the chair of the "Sales & Marketing Effectiveness in Chemicals" online conference, where I was speaking. Steve did a great job in setting up the scene and to create the right atmosphere to involve speakers and attendees. He also managed the panel discussion in such a way that selected speakers where able to discuss the relevant topics in an open and constructive manner. I do strongly recommend Steve as a moderator and discussion enabler for large groups to create valuable output!"
Markus Hartung,
VP Head of Global Commercial Processes
"As a value pricing expert, he brings a very simple and structured approach to value selling. He enables a rapid adhesion of the sales team by providing a method that generates quick wins in no time and measurable success after a few months."
Christophe Le Ret, Global Marketing Director
"Steve is definitely a competent professional, when it comes to value selling and working with sales. I had the pleasure to attend a session he moderated in May 2020 on how to develop a champion organisation on value selling and I appreciated particularly his practical examples and willingness to share his direct experience"
Paolo De Angeli,
CVM Practitioner
"I have started working with Steve some years ago and he brought to my attention value-based selling. His approach and way to coach salespeople were extremely effective and I succeeded with his support to engage customers with a much wider scope and gain much bigger businesses."
Patricia Aubeuf-Prieur,
Marketing Manager, AWT EMEA
“As a personal development coach, Steve is very focused on helping you defining your challenges and personal development goals. And very talented to identify your burning issues! His structured and analytical approach, combined to alternative development methods, are very helpful to keep you moving forward on the shaky road of personal development.”
Christophe Le Ret, Global Marketing Director
Service & Offering
All the services you need, in one place:
Improve
your profit
From pricing strategy to determination, execution to monitoring and pricing governance.
Implement your pricing strategies, especially Value-based Pricing towards Value-based Selling.
Own Value Selling methodology from insights gathering, value proposition development, value quantification/pricing and communication through negotiation.
Grow
your business
Grow faster than you expected possible, by enhancing your capabilities in Social Selling and Key Account Management.
A structured approach from finding the right contacts & decision makers, cold messaging to get contact through engaging the contact in a relevant discussion in a B2B environment.
From the key-account definition, strategy development, and internal alignment through customer interactions.
Accelerate
Commercial Excellence
from diagnostic, roadmap to concept development and implementation supported by change management.
Possible themes could be overall commercial excellence program development, pricing, channel management, customer voices or learning academy setup.
How would it work?
PROJECTS
From diagnostic through concept development to implementation of sales and marketing projects (e.g. Commercial Excellence, Pricing, Customer Voice, ...)
TRAINING
Customized or even tailor-made Interactive and engaging sales and marketing training combining On-site, digital learnings possibly enhanced by coaching support.
COACHING & MENTORING
Coaching and/or mentoring as a support tool for your leaders or sales teams to get other perspective and solve their daily challenges. Either as a standalone approach or in combination with trainings.
KEYNOTES & MODERATION
A keynote or a moderation, either at a conference or a company internal sales and marketing event, to kick-off or get your audience energetized again.
Take your next step towards
growth and profitability!
Did you find some of the services interesting but are not yet sure where to start?
During a diagnostic call, we will provide valuable advice to help you achieve your business goals. You'll get a chance to ask questions, brainstorm ideas, and receive feedback on your current approach.
With his extensive experience, Steve has helped
many businesses grow and achieve success.
"𝘐'𝘮 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘰𝘧𝘧𝘦𝘳 𝘵𝘩𝘪𝘴 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘴𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭. 𝘔𝘺 𝘨𝘰𝘢𝘭 𝘪𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘴𝘬𝘦𝘵𝘤𝘩 𝘢 𝘳𝘰𝘢𝘥𝘮𝘢𝘱 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘥𝘳𝘪𝘷𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘢𝘯𝘥 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘰 𝘯𝘦𝘸 𝘩𝘦𝘪𝘨𝘩𝘵𝘴,"
To schedule your diagnostic call with Steve,
simply click on the button "Get Started"
Tools
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